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Branding

Creating a Fantastic World

March 6, 2022April 20, 2011 by paul

Very cool identity piece by Yasuhiro Kobari.

Vimeo Link

Categories Advertising, Design Tags 3D, Branding, Identity, yasuhiro kobari Leave a comment

Hot Wheels Billboard

April 7, 2011 by paul
Hot Wheels billboard

Hot Wheels billboard

This “billboard” for Hot Wheels is simply brilliant! Unlike most advertising which tends to concentrate on a specific product, this iconic loop is simply designed to evoke a pleasant childhood memory. It’s brand-building at it’s best.

via YNot

Categories Advertising, Design Tags Advertising, Billboards, Branding, Design, Hot Wheels Leave a comment

Steve Jobs on Marketing

December 14, 2010 by paul

This clip is a little old and a little rough, but it’s a must-watch for anyone who’s interested in Marketing or Branding. This was recorded when Steve introduced the Think Different campaign.

YouTube Link

Categories Advertising, Apple Tags Advertising, Branding, Marketing, Steve Jobs, Think Different Leave a comment

Jack in the Box new logo

April 7, 2009 by paul

Jack in the Box new logo
Image Credit: Kirby Yau / Jack in the Box

I was watching TV last night and saw a Jack in the Box commercial that was sporting a brand new logo. Apparently they’re going through a complete rebranding, that will include redoing the look and feel of the restaurants. If you can’t quite remember what the old logo looked like, here’s a side-by-side.

I’m not sure how I feel about the new logo. I kind of like it, but it just doesn’t feel like Jack in the Box to me… it’s a little too slick. As much as I like Jack in the Box, I do tend to think of them as a late-night grease pit… a place to get a fried-egg sandwich at 2:00am with the winos, and teen club-goers. I suppose that’s the image they’re trying to shed.

Categories Design Tags Branding, Design, Jack in the Box, Logo 1 Comment

I'm Paul Burd — a designer, photographer, and iPhone App maker living in Portland, Oregon.

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