Is Apple preparing to announce an RSS reader for the iPhone? There’s definately something going on over at reader.mac.com, but it’s kind of hard to tell exactly what it is.
I personally would love a dedicated RSS reader. RSS is by far my preferred method of getting updates to my favorite sites. If Apple does announce an RSS reader, it’s a good bet it will sync with your RSS bookmarks in your desktop version of Safari, which would be unfortunate because Safari is a terrible RSS reader (at least for my workflow).
I’m sure all will be come clear tomorrow.
UPDATE (6.30.07): Now that I have an iPhone I can tell you what this is. It is an RSS reader, but not quite like I expected. If you’re browsing the web on your iPhone, and you click an RSS feed link, you’ll be directed to this site so you can view the feed. Basically, Apple did not build RSS functionality into the version of Safari that’s running on the iPhone. Their solution was to redirect you to a web app that can read the feed. It doesn’t really have anything to do with the .Mac service. Nor is it any kind of feed organizer. I’m betting a future version of Safari will have RSS support built in, and this site will go away.