Bravia is at it again

Bravia Paint

Remember when Bravia sent 250,000 superballs bouncing down the streets of San Francisco to promote a new TV? Well, they’re at it again, but this time they blew up 70,000 litres of paint, all over Glasgow, Scotland.

Fortunately, they used a special water-based paint that is non-toxic… you can supposedly even drink it. Even though it was safe, they did have a crew of 60 who spent five days cleaning up the mess. Good for them!

Video | Images

9 thoughts on “Bravia is at it again”

  1. Personally, I think this one is way better than the superball one…

    As for the concept of the commercials itself, I do find it refreshing to see that someone dares to think creatively, and more art-inspired within the ad industry… Though there are indeed some good ads out there — the likes of these are in fact few and far between…

    As for the enviroment; I just wonder if they ever stopped to think about the long-term psychological effect these colorbombs may have had on the birds in the area..?

  2. “As for the enviroment; I just wonder if they ever stopped to think about the long-term psychological effect these colorbombs may have had on the birds in the area..?”

    That made me laugh out loud :)

  3. There is a making of video over on the site.

    The special effects people spent a lot of time on this.

    By the looks of it, to me, it seems that some of the explosions are not real. Check out the explosions that seem to come from no where…

  4. By the looks of it, to me, it seems that some of the explosions are not real. Check out the explosions that seem to come from no where…

    They are real. They are barrels of paint, suspended in the by wires — and then the wires are cloned out in post-production. (Along with other various cables, cranes and helicopters.)

    You can actually see them in the behind-the-scenes..

  5. Yeah, I have to say that the ad is quite as impressive, but I was a *bit* dissapointed by all of the extra digital “enhancements” that were done. The barrels were removed, some explosions cloned and enhanced, cranes vanished. I think I liked it better before I watched the behind the scenes bit. Still cool though.

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