The Apple Product Cycle – Revisited

In July of 2004 I referenced an article written by Dan, at Mister BG. It was a hilarious, and oh so accurate analysis of the Apple product cycle. With all the talk of iPhones, and Video iPods lately, I though it was appropriate to revisit the article. It begins:

“An obscure component manufacturer somewhere in the Pacific Rim announces a major order for some bleeding-edge piece of technology that could conceivably become part of an expensive, digital-lifestyle-enhancing nerd toy.

Some hardware geek, the sort who actually reads press releases from obscure Pacific Rim component manufacturers, posts a link to the press release in a Mac Internet forum.

The Mac rumor sites spring into action. Liberally quoting “reliable” sources inside Cupertino, irrelevant “experts,” and each other, they quickly transform baseless speculation into widely accepted fact.

Eager Mac-heads fan the flames by flooding the Mac discussion forums with more groundless conjecture. Threads pop up around feature wish lists, favorite colors, and likely retail price points. In a matter of days, a third-hand, unsubstantiated rumor blossoms into a hand-held device that can do everything except find a girlfriend for a fat, smelly nerd.”

Click here to read the entire essay on Dan’s site…

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