By paul | December 16, 2008
Photo Credit: Wahaha wu
From Apple Press Release:
CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009. more…
If you’ve ever been to Macworld, you know that Apple’s exhibit usually dominates the hall. Their absence is going to leave a huge hole in the expo… assuming the conference can even continue without Apple. Given the other big names that pulled out of this year’s event, it’s entirely possible this may be the last Macworld. That would be really sad.
Also, I can’t believe that Steve Jobs won’t be personally giving the final keynote. What is up with this? It all sounds very suspicious.
I can totally understand why Apple may want to scale back its presence, but ditching the show all together seems strange to me. And, the fact that Phil Schiller will be giving the final keynote says one of three things (to me):
- Apple has virtually nothing to announce.
- Regardless of what they have to announce, Steve Jobs just isn’t up for it. He has been looking very thin (and sick) at the last few events.
- Apple has things to announce, and Steve is well enough to do it, but his health is failing and there’s going to be a transition of public figures. Apple may see this as an opportunity to aid in that transition.
I’m sure there are a lot of other possible reasons, but those are the three that come to my mind. I can’t wait to see what happens.
This totally bummed me out! I guess my dream of someday attending a keynote in person is no longer an option. :(
UPDATE: This news was (obviously) talked about on all the big Mac sites tonight. After reading a lot of what people had to say, it seems like the consensus is that Apple’s press release should be taken at face value. Apple is simply moving away from 3rd party conferences and focusing on their own events and facilities for making product announcements, which gives them (Apple) total control over announcement schedules, etc… It’s also widely viewed that the keynote being given by Phil Schiller only serves to emphasize the fact that Apple no longer considers outside events to be a priority, and is not necessarily a reflection on the health of Steve Jobs. We’ll probably (hopefully) still be seeing Steve Jobs handle Apple’s own Special Events.
Although I’ve read a lot of convincing arguments as to why Apple did this, and that it may actually be a good thing (for Apple), it’s still very sad news. I enjoy the frenzy that the Apple community gets whipped into this time of year, but that won’t happen if Apple isn’t involved with Macworld. And, despite statements to the contrary, this could be the beginning of the end for Macworld Expo.