Bravia is at it again
By paul | October 17, 2006
Remember when Bravia sent 250,000 superballs bouncing down the streets of San Francisco to promote a new TV? Well, they’re at it again, but this time they blew up 70,000 litres of paint, all over Glasgow, Scotland.
Fortunately, they used a special water-based paint that is non-toxic… you can supposedly even drink it. Even though it was safe, they did have a crew of 60 who spent five days cleaning up the mess. Good for them!
9 Comments
Arnor on October 17, 2006 at 7:10 pm.
Personally, I think this one is way better than the superball one…
As for the concept of the commercials itself, I do find it refreshing to see that someone dares to think creatively, and more art-inspired within the ad industry… Though there are indeed some good ads out there — the likes of these are in fact few and far between…
As for the enviroment; I just wonder if they ever stopped to think about the long-term psychological effect these colorbombs may have had on the birds in the area..?
Dale on October 17, 2006 at 7:11 pm.
What was up with the clown? Some kind of color bomb terrorist or something? Wow!
paul on October 17, 2006 at 7:23 pm.
That made me laugh out loud :)
Pingback: It’s Only a Journal » Blog Archive » Nova propaganda da Bravia.
Maximillian on October 18, 2006 at 3:18 am.
That’s really cool. I wish I could have been there during production just to see it live.
steve garfield on October 18, 2006 at 5:57 am.
There is a making of video over on the site.
The special effects people spent a lot of time on this.
By the looks of it, to me, it seems that some of the explosions are not real. Check out the explosions that seem to come from no where…
Arnor on October 18, 2006 at 4:28 pm.
They are real. They are barrels of paint, suspended in the by wires — and then the wires are cloned out in post-production. (Along with other various cables, cranes and helicopters.)
You can actually see them in the behind-the-scenes..
Gedeon on October 19, 2006 at 6:20 pm.
Yeah, I have to say that the ad is quite as impressive, but I was a *bit* dissapointed by all of the extra digital “enhancements” that were done. The barrels were removed, some explosions cloned and enhanced, cranes vanished. I think I liked it better before I watched the behind the scenes bit. Still cool though.
Pingback: Sony Bravia at changing it all.