250,000 Superballs bouncing through San Francisco

superballs in San Francisco

I don’t remember hearing about this when it happened, but apparently Sony sent 250,000 superballs bouncing down the streets of San Francisco a few months ago as part of a commercial announcing their new Bravia television line. I would have loved to have seen that in person.

“…An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets…”

The official site doesn’t have the commercial available, but you can see it here now has the movie available, in glorious H.264. The site is running pretty slow right now, so be patient. Thanks for the update, Tim.

[ Found via Rocketboom ]

Wednesday, October 19th, 2005 Bay Area, Movies & TV, Music, Art, & Design

6 Comments to 250,000 Superballs bouncing through San Francisco

  1. you really do need to find these things out ahead of time. =) then i can see if i can visit and take photos!!!!!!!!!!!!

    2. transter on October 19th, 2005

  2. Love that Jose González song. Although the original by The Knife is also good.

    3. David on October 21st, 2005

  3. Hey Paul, its up at the official site now as well. in H.264 format even.

    4. Tim on October 28th, 2005

  4. [...] Remember when Bravia sent 250,000 superballs bouncing down the streets of San Francisco to promote a new TV? Well, they’re at it again, but this time they blew up 70,000 litres of paint, all over Glasgow, Scotland. [...]

    5. one digital life » Blog Archive » Bravia is at it again on October 17th, 2006

  5. [...] Remember when Bravia sent 250,000 superballs bouncing down the streets of San Francisco to promote a new TV? Well, they’re at it again, but this time they blew up 70,000 litres of paint, all over Glasgow, Scotland. [...]

    6. It’s Only a Journal » Blog Archive » Nova propaganda da Bravia. on October 17th, 2006

  6. yea!!! i love litter. consume more stuff!!! we will pick up every ball!!!! there will be no mess afterwards….

    7. kaiyohtee on October 24th, 2006

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The Author

Paul Burd is a multimedia designer, and amateur photographer, living in San Francisco. More...

My Other Sites: My Portfolio | My Photoblog

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