250,000 Superballs bouncing through San Francisco

I don’t remember hearing about this when it happened, but apparently Sony sent 250,000 superballs bouncing down the streets of San Francisco a few months ago as part of a commercial announcing their new Bravia television line. I would have loved to have seen that in person.

“…An entire block was closed off and special compressed-air cannons shot the balls into the air, while earth moving equipment poured thousands down the street. Not that you’d know it from the finished product, but these balls can do some damage, so all the cars were props and crew members went so far as to having protective shields and crash helmets…”

The official site doesn’t have the commercial available, but you can see it here now has the movie available, in glorious H.264. The site is running pretty slow right now, so be patient. Thanks for the update, Tim.

[ Found via Rocketboom ]

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