Apple joins Blu-ray Disc Association Board of Directors

Apple joins Blu-ray Disc Association Board of Directors:
“The Blu-ray Disc Association (BDA) today announced that Apple will become a member of the consortium’s Board of Directors. The BDA was created to broaden support for Blu-ray Disc–the next generation optical disc format for storing High Definition (HD) movies and other digital content. Blu-ray Discs have five times larger capacity than today’s DVDs (4.7GB), with a single-layer Blu-ray Disc holding up to 25GB of data and a double-layer Blu-ray Disc holding up to 50GB. “Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD,” said Steve Jobs, Apple’s CEO. “Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.”

[ Via MacMinute ]

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